All Wear Jewellery Case Study | Ecom Development NYC

How All Wear Jewellery brand
Generated 350% revenue growth from Facebook & Instagram Advertising

350%

Growth in an Year

100%

Increase in Leads

200%

Increase in Web Traf

Company Overview

All Wear Jewellery is an online retailer of high-quality fashion jewellery brands operating in the UK. AW Jewellery provides a wide range of accessories including bracelets, chains, pendants, and rings. With thousands of products, the brand is highly focused on providing a quality shopping experience to customers.

Objectives

Increase Online Sales

Drive Traffic by Targeting Potential Customers

Drive Maximum ROAS

Challenges

Initially, All Wear Jewellery has sorted the brand’s advertising campaigns but, unable to generate expected results. Handling marketing & advertising campaigns can be cost-effective but needs experts’ hands to manage effectively. All Wear Jewellery wanted to use Facebook & Instagram advertising campaigns to generate revenue and online sales. That’s what drove the All Wear Jewellery to Ecommerce Development marketing Agency.

Solution

To acquire and attract prospective customers, we started with Facebook & Instagram Shop integration with their e-commerce store and uploaded over 1000+ products catalog. Having done so, we started with multi-channel advertising – Facebook & Instagram.

Our Marketing funnel included the following campaigns

– Prospective Campaigns
– Retargeting Campaigns

We Started by creating brand awareness and targeting people who didn’t know about the brand and paved our way from consideration to conversion campaigns.

Highly relevant retargeting Ads campaigns helped in attracting potential customers where we used dynamic Ads and Carousel Ads with clear call-to-action or CTA “Shop Now” that drive traffic from product feed to their website.

70% of sales drove from Retargeting Campaigns

Next in line ————-> Conversion Rate Optimization

How CRO strategy helped All Wear Jewellery helped in scaling their business

Conversion Rate Optimization helps in attracting potential and quality traffic to a website thus, increasing the revenue of a business.

For this, Ecommerce Development team optimized everything from the All Wear Jewellery landing page to Advertising campaigns to maximize their order value and revenue in a given marketing budget.

Results

Through the right Facebook & Instagram Advertising campaigns, Ecommerce Development furthered All Wear Jewellery in generating 58% higher Return on Ad Spend with carousel Ads, 300% Growth in Revenue and 40% higher order value.