Spring Apartments is a pioneer of luxury apartments in Pakistan and the leading Real Estate project of Orbit Housing. With over 86 Kanals area, it has 5 blocks with a dedicated Royal club. Spring Apartments offers luxury lifestyle facilities where customers get the maximum of their investment.
Lead nurturing through CRM
Although Spring Apartments was offering quality lifestyle facilities to customers unable to generate
organic leads and meet their revenue goals. Spring Apartments needed a digital marketing strategy to
attract more potential leads to their Real Estate business.
To achieve this goal and drive success, Spring Apartments partnered with Ecommerce Development digital agency. The company also needed a strong SEO strategy to improve search engine visibility to target their prospective customers.
By Aligning and understanding Spring Apartments’ business goals, we designed a lead generation plan, and digital marketing sales funnel strategy tailor-made to their needs.
The main objectives of our strategy were;
Increase Sales and Revenue
Automated Marketing Process using robust CRM for Lead nurturing
Increase Brand Awareness
Increase in Organic Traffic
Ecommerce Development brought a Digital marketing funnel based on persona’s survey and identified SEO, Facebook & Instagram Lead generation campaign, Google Ads Search & Display, and YouTube marketing as core strategies to drive results for the company.
Ecommerce Development highly focused implementation process on driving results;
On top of our digital marketing funnel, we started with prospecting campaigns to target cold audiences who never knew about Spring Apartments. Our targeted audience was people who were interested in buying luxurious apartments. The main goal of our campaign was to generate potential leads.
In the middle of the funnel, we re-targeted the audience who were interested or engaged through focused cross-channel Advertising campaigns. Our retargeting campaigns allowed us to target an audience that was likely to convert.
Lead nurturing through CRM
For effective lead nurturing and to generate more sales, we implemented CRM technology and a marketing automation process at the bottom of the funnel.
By partnering with Ecommerce Development, Spring Apartments achieved its revenue goal and drove potential leads towards its site. Our highly focused, result-driven digital marketing funnel strategy helped Spring Apartments in generating 460% revenue growth and a 250% increase in lead generation with 3x lower cost per lead in retargeting campaigns using real estate Ads.
Growth in an Year
Increase in Leads
Increase in Web Traf
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